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"Fashion"
is keyword of our time. Our society is changing rapidly due to globalisation, internet
and fast communication. Indian fashion and design sector plays an important
role in the Indian economy and impact significantly at national and
international level. Fashion has infiltrate into almost every corner of life.
It transgress varied micro and macro aspects including changing methods, newer
technologies, regional configurations, personal and social networks. India's
vast potential, especially in the new area of design, technology and management
in fashion sector is still untapped. Rising affluence has increased brand
awareness among Indian consumer. Fashion field is dynamic, fast changing and
full of creativity in nature. It offers limitless career opportunities and
provides a platform for a promising future. Fashion is one of the few fields of
work which offers "Name, Fame and Money" with personal satisfaction.
Fashion graduates from various institutes have various options like working as
designers (Fashionpreneurs and Designpreneurs), garment technologists, fashion
managers, supply chain managers, product developers, merchandisers, fashion
consultants, fashion photographers, fashion journalists, fashion forecaster and
working in export houses at key positions. The vision of the National Design
Policy,2011 envisages the importance and strategic plans to promote design
interventions in India. It highlights the need of developing a platform for
creative design development, design promotion and partnership across many
sectors , states and regions for integrating design with tradition and technological
resources. India is among the leading exporter of raw materials, fabrics,
garments and other fashion products. At the same time India has a huge young
population (with more than 81% of the population below 45 years , and median
age of 26 year). India is expected to become the world’s youngest emerging
economy by 2020, with around 64% of its population in the working age group.
India is one of the largest market for fashion products. This indicates the
opportunities in fashion field at domestic level. In the difficult times when
India has been suffering with higher double digit inflation rate and a
comparatively low growth rate(approx. 5% per year), the Indian fashion sector
is growing with good pace and expected to maintain the growth at 10-12% per year
in coming years. India's textile and clothing exports registered a robust
growth. The value of Indian retail is growing at steady rate of 6% per year and
touching USD 500 and expected to reach USD 865 by 2023. According to the
"Nielson global luxury brand study" India is among the most brand
conscious courtiers in the world with 35% Indian survey respondents reporting
to buy designer brands . Indian luxury retail is growing at whopping compounded
annual growth rate of 25%. India is expected to be the next future market for
luxury retailing. This also reconfirms the huge untapped career potential for
fashion professionals. With the changing time and global business dynamics,
there are many emerging focus areas with new career opportunities. The major
such areas are IT empowered fashion business practices, global sourcing and
buying, business process outsourcing, knowledge management, fashion journalism,
fashion communication, and intellectual property rights. These practices are
rewriting the function of fashion business and further widened the fashion
career spectrum for young brains. Personal attributes Since these programmes
are multi-disciplinary and holistic in nature, it need an in-depth knowledge on
the particular fields. One must have a thorough knowledge of the respective
field to judge the skill, power of observation, innovation and design ability
of the candidate. One should also have an interest in issues related to basic
design skills and processes leading to conceptual skills and ideation for creative
mobilization of process and strategies for innovation. Aspirants willing to
make a career in fashion sector should be creative, yet understand the
technical and markets aspects of business, problem solving, result oriented,
able to set priorities, self-starters and must also have the capability to work
in a team or lead a team. Courses and eligibility Several institutes, colleges
and universities offer Diploma, Under-graduate, Post-graduate ,Post-graduate
Diploma and Ph.D. Programmes in Fashion Design, Technology andManagement
streams in India and overseas. One can opt for Bachelors of Design (B. Des.),
Bachelors of Fashion Technology (B. F. Tech), Bachelors of Science (Textile and
Clothing) or Graduate Diploma Programme in Design in Communication after 12th
standard. The duration of such programmes is generally 3 to 4 years. One can
also pursue Masters of Design (M. Des.), Masters of Fashion Technology (M.F.
Tech), and Masters of Fashion Management (MFM) or Post Graduate Diploma (PGD)
courses in design fields. The duration of these, programmes are two years and
the minimum eligibility criterion in this regard is a graduate degree in
respective fields or any other related subjects. For 2-year M.F. Tech;
candidates with B. Tech., B.E. and B. F. Tech. are eligible. Apart from these,
various collages in the field of design and technology also offer short-term
Post Graduate Diploma programs. Research oriented programmes such as M. Phil
and different universities and institutes offer Ph. D in Fashion Design, Technology,
and Management. Different career segments in Fashion & DesignDesign: These
programmes aim to evolve expertise in design methodology, materials and
production process, consumer behaviour and market dynamics, trend and forecast
interpretations, business practices and project management in the fields of
fashion and design sector. Streams in design : Fashion design, textile design,
fashion communication/ communication design, animation, exhibition, film and
video, graphic design, visual communication, animation, interaction , leather
design, accessory design, Industrial design (ceramic & glass, furniture
& interior), product design , knitwear design, interaction design, mobility
and vehicle design etc. Courses offered: Graduate diploma in designing, Bachelor
of Designing, Post Graduate Diploma Programme in Design, Masters of Design, Ph.
D. Career Prospects: These programmes equip students to pursue a wide range of
careers in the design sector as trend forecasters, product developers, textile
designers, colourist, merchandiser, creative designer, technical designer,
pattern maker, visual merchandiser etc. The graduate would also be able to make
contributions in research and development ingovernment and private agencies.
Such programmes encourage inter-disciplinary and intra disciplinary studies
that integrate holistic perspectives in creative pursuing engaging design and
technology as applicable to the following thrust area viz. New product design
and development , communication design, new media usability Engineering,
Interaction Design, Experiential Design, Environmental Design, Human-Computer
Interaction Design, Ergonomics, studies in Occupational Hazard and Safety, and
Design Management, New Media, Communication Design and Film, etc. The students
are encouraged to undertake projects involving intensive analysis and synthesis
in the form of conceptual design, simulation and making functional prototype.
Fashion Technology: This is a multi-disciplinary, technology-oriented field,
which prepares students to meet the requirements of newly emerging challenges
of the apparel sector. The key focus area of fashion technology is the core
apparel manufacturing technology, with emphasis on best practices coupled with
understanding and application of Information Technology. Professionals of
fashion technology can significantly contribute to the fashion technology
domain of the apparel industry. Courses offered : Bachelor Degree, Master
Degree and Ph. D. in Fashion Technology Career Prospects: The programme equips
students to pursue wide range of careers in apparel production, quality
assurance, garment technology, sourcing, product development, sourcing, project
analysis, production planning, and system analysis and software application.
Fashion Management: This field is a good career option to the candidates who
aim to develop managerial skills in the field of marketing, merchandising and
retailing best suited to the requirements of the garment export and fashion
retail sectors. Courses offered: Master programmes and Ph. D. Career Prospects
: The programmes in Fashion Management offer a solid platform for those wishing
to pursue careers in international marketing, brand management, retail buying
and global sourcing, retailer, buyer, retail store manager, visual merchandiser,
exportmerchandising, management consulting, fashion education, retail
technology, supply chain, customer relationship management etc. in the sectors
of apparel, lifestyle and accessories. Careers related to fashion include:
Fashion and design sector as a career offers vast job opportunities for its
graduates, post graduates and research scholars in different areas. apart from
the private sector, a bachelors, masters or doctoral degree holder in fashion
sector can get a good position/ job according to their knowledge and experience
in the Govt./semi Govt. organizations also. There is the need for them in
various organizations like National handloom development corporation, central
cottage industries corporation, handicrafts and handloom export corporation,
National textile corporation , Wool sector export promotion council, Handloom
export promotion council, Apparel export promotion council, Indian Silk Export
Promotion Council, Woollen Export Promotion Council, Carpet Export Promotion
Council, Export Promotion Council for Handicrafts, Power loom Development,
Footwear design & development institutes, Apparel training and design
centre. The post graduate and doctoral programmes enable the scholars to
contribute in research and development and teaching areas. Many of the leading
Fashion and Design institutes in India have collaboration with international
Institutes and universities of world repute. Under the MOU, students get
opportunity for exposure to the international market and fashion world. There
are many options available for students such as student exchange, dual degree
and summer internship etc. Some of the leading fashion institutes which offer
the courses in fashion design, technology and management area across globe are-
Fashion Institute of Technology, New
York· London college of Fashion, UK· Mod Art International, Paris· Ontario College of Art and Design, Canada· Swinburne University of Technology, University
in Melbourne, Australia·
Farnham University, UK.· Royal Academy of Arts, Netherland· Colorado state university
(USA)· BGMEA Institute of Fashion and Technology
(BIFT), Dhaka· University of Southampton, UK· China Central Academy of Fine Arts· Pontificia Universidad Catolica de Chile,
Santiago, Chile· École nationale supérieure de création
industrielle (ENSCI), France·
HUF HAUS, Germany· Rhode Island School of Design in Providence,
US· Academy of Arts ( San Francisco)· The leading Institutes
and universities which offer a variety of diploma, graduate, post graduate and
Ph.D. programmes in Fashion and Design filed have been listed below. Sr. No.
Institute Courses offered Mode of selection Affiliation/Status Website 1.
National Institute of Fashion Technology (NIFT) - 15 Centres across India
B.Des., M.Des., B.F.Tech., M.F.Tech., M.F.M, Ph.D NIFT Entrance Exam (National
Level Exam) A Statutory body governed by the NIFT Act 2006 and Set up by
Ministry of Textiles, Government of India www.nift.ac.in 2. National Institute
of Design (NID) - 3 Centres across India GDPD and PGDPD NID Entrance Exam
(National Level Exam) Autonomous Institute under Ministry of Commerce and
Sector, GOI. Note : NID will now be able to award degrees, PG, MPhil and PhD)
as National Institute of Design Bill, 2014 has been passed in the parliament on
09-July-2014. www.nid.edu 3. Indian Institute of Technology (IIT), Mumbai,
M.Des., Ph.D. Common Entrance Exam for Design (CEED) for M. Des and Ph.D
Institutes of Technology Act, 1961] http://www.idc.iitb. ac.in 4. Indian
Institute of Technology (IIT), Delhi M.Des., Ph.D. Common Entrance Exam for
Design (CEED) Institutes of Technology Act, 1961 http://iddcweb.iitd. ac.in 5.
Indian Institute B.Des., IIT-JEE for B. Des, Institutes of
http://www.iitg.ac.iof Technology (IIT),Guwahati M.Des., Ph.D. Common Entrance
Exam for Design (CEED) for M. Des and Ph.D Technology (Amendment) Act, 1994.
n/design 6. Indian Institute of Technology (IIT),Kanpur M.Des., Ph.D. Common
Entrance Exam for Design (CEED) Institutes of Technology Act, 1961
http://www.iitk.ac.i n/design 7. Indian Institute of Information Technology,
Design and Manufacturing (IIITDM) ,Jabalpur M.Des., Ph.D. Common Entrance Exam
for Design (CEED) Ministry of Human Resource Development (MHRD), Government of
India http://www.iiitdmj.a c.in 8. Indian Institute of Science, Bangalore
M.Des., Ph.D. Common Entrance Exam for Design (CEED) Centre of excellence
http://www.cpdm.ii sc.ernet.in 9. North India Institute of Fashion Technology
(NIIFT), Mohali, Punjab UG. and PG Written exam followed by situation test for
UG and PG The department of Industries & Commerce, Govt. of Punjab
www.niiftindia.com 10. Sardar Vallabhbhai Patel International School of
Textiles & Management Coimbatore PGDM, PGDRM, PGDAM and B.Sc. SVPISTM Test,
Group Discussion/Intervi ew Autonomous Institute, Ministry of Textiles, Govt.
of India www.svpistm.ac.in 11. Army Institute of Fashion Design, Bangalore UG,
MFAD, MFRM General ability test(Wat/ Cat) Army Welfare Education Society in Oct
2004 www.aifdonline.in 12. University of Mumbai B.Sc. Merit Status No. 593 to 642
regarding grant of autonomous status www.mu.ac.in 13. Institute of Fashion
Technology B.Sc, PGD. Admission through merit MS University of Baroda, Vadodara
http://www.msubar oda.ac.in 14. Lady Irwin college B.Sc., M.Sc, PG admission
test Delhi University www.ladyirwin.edu.i n 15. Punjab Agricultural University
B.Sc., M.Sc, CET Design 2014, MET-2014 University www.pau.eduNote: This list is
indicative only and there may be some variations. For latest and detail
information, please visit the website of the respective institute. Conclusion:
Careers in fashion are definitely the flavour of the present and future.
Candidates who are dynamic, energetic and posses’ creative skills are welcomed.
These programmes aim for developing skill, awareness and ability among the
students in order to provide creative solutions that are innovative in nature.
At the same time student, develop a unique logical approach towards product
design and the engineering/ fashion design. This results into the product and
solutions, which are well engineered, aesthetic, and ergonomic, and posses
improved manufacturability. Limitless opportunities with bright career are
waiting for them at national and international level. Authors : Janmay Singh
Hada, Assistant Professor and Manoj Tiwari, Associate Professor are associated
with National Institute of Fashion Technology (NIFT), Jodhpur.
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